Web Survey Bibliography
Title Measuring Generalized Trust: An Examination of Question Wording and the Number of Scale Points
Author Lundmark, S.; Giljam, M.; Dahlberg, S.
Source Public Opinion Quarterly (POQ), 80, 1, pp. 26-43
Year 2016
Access date 06.02.2016
Abstract Survey institutes recently have changed their measurement of generalized trust from the standard dichotomous scale to an 11-point scale. Additionally, numerous survey institutes use different question wordings: where most rely on the standard, fully balanced question (asking if “most people can be trusted or that you need to be very careful in dealing with people”), some use minimally balanced questions, asking only if it is “possible to trust people.” By using two survey-embedded experiments, one with 12,009 self-selected respondents and the other with a probability sample of 2,947 respondents, this study evaluates the generalized trust question in terms of question wording and number of scale points used. Results show that, contrary to the more commonly used standard question format (used, for example, by the American National Election Studies and the General Social Survey), generalized trust is best measured with a minimally balanced question wording accompanied with either a seven- or an 11-point scale.
Access/Direct link Oxford Journals (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography (37)
- Determinants of polling accuracy: the effect of opt-in Internet surveys; 2017; Sohlberg, J.; Gilljam, M.; Martinsson, J.
- Online Focus Group Discussion is a Valid and Feasible Mode When Investigating Sensitive Topics Among...; 2016; Wettergren, L.; Eriksson, L. E.; Nilsson, J.; Jarvaeus, A.; Lampic, C.
- Implementation of Web-Based Respondent Driven Sampling among Men Who Have Sex with Men in Sweden; 2016; Stroemdahl, S.; Lu, X.; Bengtsson, L.; Liljeros, F.; Thorson, A.
- Measuring Generalized Trust: An Examination of Question Wording and the Number of Scale Points; 2016; Lundmark, S.; Giljam, M.; Dahlberg, S.
- Same, Same but Different: Effects of mixing Web and mail modes in audience research; 2015; Bergstroem, A.
- An Empirical Test of Nonresponse Bias in Internet Surveys; 2015; af Wahlberg, AE; Poom, L.
- The problem of non-response in population surveys on the topic of HIV and sexuality: a comparative study...; 2014; Wallander, L.; H.; Mannheimer, L. N.; Oestergren, P. O.; Plantin, L.Tikkanen, R. H.
- Perioperative management in order to minimise postoperative delirium and postoperative cognitive dysfunction...; 2014; Jildenstål, P. K., Jakobsson, J. G., Hallen, J. L., Berggren, L., Rawal, N.
- Measuring Political Participation—Testing Social Desirability Bias in a Web-Survey Experiment; 2014; Persson, M., Solevid, M.
- Process Planning for CNC Machining of Swedish Subcontractors – A Web Survey; 2014; Anderberg, S., Beno, T., Pejryd, L.
- Postal recruitment into a longitudinal online panel survey. The effects of different number of reminder...; 2013; Martinsson, J.
- Web panel surveys – can they be designed and used in a scientifically sound way?; 2013; Svensson, J.
- A standard with quality indicators for web panel surveys: a Swedish example; 2013; Nyfjaell, M.
- The effect of short formative diagnostic web quizzes with minimal feedback; 2013; Baelter, O., Enstroem, E., Klingenberg, B.
- Measure the response burden in the Swedish Intrastat system; 2012; Weideskog, F.
- Triton: a general tool for data collection and micro editing; 2011; Erikson, J.
- How to Survey All 14 000 Swedish Local Political Representatives And Get 10 000 Responses.; 2011; Gilljam, M., Granberg, D., Holm, B., Persson, M.
- Internet-Based Follow-Up Questionnaire for Measuring Patient-Reported Outcome after Total Hip Replacement...; 2011; Rolfson, O., Salomonsson, R., Garellick, G., Dahlberg, L. E.
- What it takes to be a top 100 website; 2010
- Using a Mixed-Mode Design to Survey Ethnic Minorities?; 2010; Feskens, R., Kappelhof, J.
- Item Nonresponse Analysis for a Mixed-Mode Survey.; 2010; Lorenc, B., Olsson, K.
- A Comparison of Psychometric Properties Between Internet and Paper Versions of Two Depression Instruments...; 2010; Andersson, G., Engstroem, I., Hollaendare, F.
- Questionnaire Design Guidelines for Establishment Surveys; 2010; Morrison, R. L., Dillman, D. A., Christian, L. M.
- Internet administration of self-report measures commonly used in research on social anxiety disorder...; 2010; Hedman, E., Ljótsson, B., Rück, C., Furmark, T., Carlbring, P., Lindefors, N., Andersson, G.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- Statistical analysis of on-line courses; 2009; Baelter, O.
- Optimal Contact Strategy in a Mail and Web Mixed Mode Survey ; 2009; Holmberg, A., Lorenc, B., Werner, P.
- SMS versus telephone interviews for epidemiological data collection: feasibility study estimating influenza...; 2009; Bexelius, C., Merk, H., Sandin, S., Ekman, A., Nyren, O., Kuehlmann-Berenzon, S., Linde, A., Litton,...
- Web-based measurement: Effect of completing single or multiple items per webpage; 2009; Thorndike, F. P., Carlbring, P., Smyth, F. L., Magee, J. C., Gonder-Frederick, L., Ost, L. G., Ritterband...
- Swedish National Data Service's Strategy for Sharing and Mediating Data; 2008; Carlhed, C., Alfredsson, I.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- On the cost-efficiency of probability sampling based mail surveys with a Web response option; 2005; Werner, P.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S., Isaksson, A.
- On-line qualitative market research: Interviewing the world at a fingertip; 2002; Scholl, N., Mulders, S., Drent, R.
- Doec propensity score weighting work for Web Surveys; 2002; Forsman, G., Varedian, M.
- Calibration as a standard method for treatment of nonresponse; 1999; Lundstrom, S., Sarndal, C.-E.